Recently, the OTT market has shown remarkable growth.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
As OTT platform prices continue to increase,
attention is shifting toward free streaming platforms.
Let’s examine the background of OTT and the rise of free services.
What is the origin of OTT platforms?
OTT started as an internet-based alternative to traditional broadcasting.
As content became available through portable devices,
OTT became a mainstream choice.
After the pandemic increased time spent indoors,
OTT viewership expanded significantly.
Pros website and cons of OTT usage
OTT’s core benefit is selecting content based on personal taste.
Each service offers unique original content.
Of course, drawbacks exist.
Growing costs create frustration for users.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Free streaming provides content at no cost in exchange for watching ads.
Users can watch movies and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Both users and providers benefit from the ad model.
Growth reasons of FAST services
FAST represents a growing streaming movement.
Demand for cost-free viewing increased after COVID.
New ad-supported services are expanding globally.
With news, sports, and entertainment, interest continues to rise.
In conclusion
Cost pressure drives users toward free platforms.
Finding the right platform is part of the experience.
Content consumption will keep evolving.